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An Honest Look at the Competition

First, we will conduct an in-depth analysis of your content side-by-side with that of your top competitors.

For example, a recent report for a local preschool showed that while their rivals were winning families by detailing specific educational approaches, the client’s page was missing basic information like fees and staff qualifications.

We assess your:

• SEO keyword integration and performance
• Content structure and scannability
• Clarity, tone of voice, and value proposition
• Trust signals and calls to action

Critique Content

A Clear, No-Nonsense Report

Next, we deliver the analysis. Forget dense reports that require a degree to decipher. Our reports are detailed, human-readable breakdowns of what’s working, what isn’t, and why, giving you clear and actionable recommendations.

We present a side-by-side breakdown comparing your content against your top competitors’ content on key metrics like keyword integration, trust signals, and overall clarity. Each area is scored to give you a clear benchmark of where you stand. The report concludes with a summary of actionable recommendations organised into high, medium, and low priorities so you know exactly where to focus your efforts first.

Correct Content

A Blueprint for Better Content

Finally, we fix it. You can take the report and handle the rewrite yourself, or you can choose “The Correction Option” and have us do it for you. You’ll get clean, SEO-friendly copy written to match your voice and outperform the competition.

Choosing “The Correction Option” means we create content designed to win. Drawing on the initial analysis, we develop a comprehensive rewrite that addresses every identified weakness. This includes naturally weaving in target keywords, building strong trust signals like testimonials, answering key customer questions to match their search intent, and structuring the page for a clear user journey from first glance to final contact.

Why Content Matters

Good content doesn’t just rank on Google. It earns trust. It answers questions before they’re asked. It makes the next step obvious.

Without a professional analysis, improving your content is just guesswork. You might have great ideas but overlook the subtle, critical factors that make a real difference. Our study uncovers these hidden weaknesses—from a mismatch between your content and what users are actually searching for to a confusing page structure that makes information hard to find.

By identifying gaps in trust signals like testimonials or clear calls to action, we show you precisely why visitors might be leaving your page and choosing a competitor instead. Ultimately, this process is about turning visitors into customers. A clear value proposition shows them why you’re the best choice. Strong trust signals give them the confidence to take the next step. A logical path through your site ensures they don’t get lost or frustrated along the way. It’s how you transform your online presence from a simple brochure into a powerful tool for business growth.

SEO Content Audits & Rewrites

Our services are for you if you are:

• Small business owners struggling to get found online
• Marketers or writers who need a second pair of eyes
• Design or SEO agencies that need white-label content support
• Founders whose website content feels “not quite there.”

Competitor Analysis & Content Correction

The Critique Report

A side-by-side breakdown of your content versus your competitors. Includes keyword analysis, a complete structure review, and practical, prioritised next steps.

The Correction Option

We’ll complete a content rewrite for you, fixing the issues identified in the report and delivering clean, optimised copy written in your unique voice.